The Man Who Changed
How the World Leads
Author. Optimist. Creator of the Golden Circle.
Simon Sinek is an unshakeable optimist who believes in a bright future and our ability to build it together. His TED Talk — How Great Leaders Inspire Action — is the third most-watched TED Talk of all time with over 60 million views, and introduced the Golden Circle framework that has permanently changed how leaders, organizations, and movements think about purpose, communication, and strategy.
The bestselling author of five transformational books — Start With Why, Leaders Eat Last, Together Is Better, Find Your Why, and The Infinite Game — Simon's work is trusted by the US military, global Fortune 500 companies, and individuals at every level of ambition. He is an Adjunct Staff member of the RAND Corporation and has addressed the United Nations, the US Congress, and senior leadership teams at companies including Microsoft, 3M, Disney, Dell, and SAP.
His most recent concept — The Infinite Game — challenges leaders to stop playing finite games of short-term competition and instead build organizations capable of outlasting any individual, product cycle, or market condition. It is arguably the most important leadership framework for the 21st-century economy.